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Title : Facebook Designing - Certified Planning Professional Person 322-101
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Facebook Designing - Certified Planning Professional Person 322-101

Facebook Blueprint - Certified Planning Professional 322-101   

A H2O purifier construct wants to purpose Facebook to position novel customers. The advertiser is NOT withal good known inwards the marketplace due to distribution issues. Existing customers are mostly real satisfied in addition to loyal to the brand. What sort of targeting strategy should the advertiser use?

• Create a Lookalike Audience from the existing database in addition to purpose it for targeting
• Create an audience base of operations using retargeting from the video audience
• Use a demographic in addition to involvement targeting to acquire the largest audience on Facebook
• Open the targeting every bit wide every bit possible but construct certain that the creatives clearly province the express distribution

 

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The marketer is aiming for 250% ROAS in addition to wants to acquire at to the lowest degree 9,000 novel users.

How much budget should the marketer allocate on app install campaigns on Facebook?

• $39,600
• $99,000
• $54,000
• $15,600

 

An ecommerce advertiser has the next results:

- Lifetime value of an acquired user is $10 - Cost of doing describe of piece of job organization is $1 - Desired net per user is $2  

What is the advertiser's truthful bid on a terms per acquisition campaign?

• $8
• $9
• $7
• $11

 

A client sells shoes on an ecommerce website. The client needs to maximize the number of sales on the website in addition to the provide on promotion investment. The client is launching its offset Facebook campaign. The client has implemented the Facebook pixel on the website in addition to added the conversion value every bit a parameter.

Which movement metrics should hold out focused on?

• Website clicks, relevance score, Page likes
• Website conversions, ROAS, relevance score
• Website conversions, terms per conversion, ROAS
• Website clicks, terms per conversion, CTR

 

A go portal site advertiser wants to know their customers to improve their marketing strategies. The advertiser does NOT receive got client information except for cookies, name, electronic mail address, in addition to telephone number.

Which 2 pieces of audience information are available inside the Audience Insights tool? (Choose two.)

• Top final visited locations
• Dwell fourth dimension of their website
• Average handbasket size
• Devices used
• Demographic

 

An advertiser is launching a large construct movement for iv weeks on Instagram in addition to Facebook. The KPIs are promotion remember in addition to movement awareness. Minimum audience has been reached.

What is the optimal measuring report to stair out these KPIs?

•  Brand elevator study
• Engagement rates
• Nielsen DAR
• TRP Measurement

 

A CPG construct sells personal attention products in addition to plans to launch a novel production across devices in addition to mediums inwards the market. For its post-campaign review, the construct wants to acquire how this novel production has created the awareness inside the target audience, if the target audience tin give the sack remember the movement message afterwards, in addition to whether or non the target audience likes this novel product.

Which 2 measurements assist the construct stair out its describe of piece of job organization objectives? (Choose two.)

• Nielsen BrandEffect study
• Online conversion elevator study
• Cross-device measurement
• Facebook construct elevator polling
• Millward Brown cross-media study

 

A nutrient delivery retailer is real successful inwards its abode province in addition to plans to expand to to a greater extent than markets. The retailer started amongst taking delivery orders online. Facebook has been a successful marketing platform for the retailer amongst a website conversions movement to acquire online orders. Recently the companionship has developed a mobile app that allows customers to society from their phones. Feedback on the novel app is real positive because customers receive got a improve mobile sense ordering in addition to paying inwards the app. The retailer finds out that target audiences inwards the novel markets are to a greater extent than probable to buy on mobile.

What should hold out the principal destination for this construct to promote its describe of piece of job organization inwards the novel markets?

• Promote online sales yesteryear attracting to a greater extent than website orders from novel markets
• Promote construct awareness yesteryear attracting website orders from novel markets
• Promote construct awareness yesteryear driving mobile app downloads from the novel markets
• Promote online sales yesteryear driving mobile app downloads inwards the novel markets

 

A cosmetics advertiser is planning a movement inwards the States for its newly launched lipstick inwards the marketplace in addition to needs construct metrics to stair out movement effectiveness.

- Spending is $150,000. - The movement length volition hold out virtually 2 weeks. - The estimated impressions volition hold out virtually 16M. - The target audience size is 4.8M people. - The movement volition hold out running on both Facebook in addition to Instagram. - The creative assets volition hold out mixed amongst images in addition to videos.  

The advertiser needs to encounter the minimum requirements for a BrandEffect measuring study. Which adjustment should hold out made to encounter these minimum requirements?

• Reduce the impressions to 10M
• Extend movement length to to a greater extent than than iv weeks
• Remove images in addition to focus on video assets only
• Remove Instagram

 

A mobile app construct decides to run a mobile app install movement on Facebook. However, an app installation has NOT occurred for to a greater extent than than 3 days.

Which characteristic is probable prepare incorrectly?

 

•  Standard events
• Facebook SDK
• App events
• Facebook pixel

 

A Korean mobile app game construct has expanded to the US. The construct needs to launch a Facebook campaign. The movement marketer knows the following:

- Objective: drive app installs in addition to acquire novel users - Target: 18-35 Android users living inwards the States - Facebook SDK: implemented (No app trial has been implemented yet.) - Average CPI for game apps inwards the US: $6 - Average lifetime value of a user: $11  

The marketer ran a examine movement for mobile app installs on Facebook in addition to acquired the next information:

- Average CPM: $13 - Impression to click conversion rate: 5% - Click to app install conversion rate: 15%    

A fashion ecommerce advertiser used Dynamic Ads to retarget people who visited their website inwards the yesteryear xxx days. Their website has 5000 dissimilar kinds of products, including women's clothing, men's clothing, shoes, in addition to accessories. The advertiser uploaded all of the products into the production feed in addition to created a production laid that contained every product. The movement started 3 weeks ago. CPA has been increasing since then.

Which 3 actions could the advertiser at 1 time accept to optimize the performance of their campaign? (Choose three.)

• Upload a novel production feed amongst fewer products
• Exclude website visitors who receive got made a buy inwards the yesteryear xxx days
• Create a novel promotion laid amongst the same production laid in addition to target people who added items to their cart inwards the yesteryear xxx days
• Create novel promotion sets amongst production sets based on dissimilar production categories
• Decrease the budget for this DPA movement in addition to practice novel campaigns targeting website visitors inwards the yesteryear xxx days

 

A children's fashion construct has to a greater extent than than 100 outlets inwards the UK. The construct is running a Facebook movement for its mid-year sales. The construct runs 3 promotion sets inwards parallel to accomplish dissimilar audience groups:

1. Parents amongst children ages 12 or younger 2. People amongst affiliation to fashion brands 3. The brand's VIP members who purchased over $1000 inwards the yesteryear yr  

Which 3 targeting methods is the construct using inwards this campaign? (Choose three.)

• Demographic targeting
• Custom Audience targeting
• Lookalike Audience targeting
• Location targeting
• Interest targeting

 

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